iBerkshires.com

June 01, 2009

Cable Mills Developer Gives Harsch Sales Team Tour

The former Coolidge School in Boston that Mitchell Properties has transformed into apartments. Top, Paul Harsch, left, Dave Traggorth and Kevin White at the Park Plaza in Boston.

BOSTON — The real estate marketing team of Harsch Associates recently spent a day in Boston at the Park Plaza Offices of Mitchell Properties LLC touring two recently completed projects by developer Bart Mitchell and making the final preparations for the first 30 Cable Mills units to be released for sale officially June 1, 2009.

Paul Harsch, president of Harsch Associates said, "it is incredibly important for us to be able to convey to prospective Cable Mills buyers the reputation and experience of the developer, architect, and contractor. After seeing Mitchell Properties' two most recent projects for ourselves, and reviewing the work of the architect and builder, there is no doubt this project is in capable, experienced hands."

Cable Mills is a residential development in the former General Cable mill on Water Street in Williamstown. The condominium units are the first units offered for sale; the project will eventually include townhouses as well.

Dave Traggorth, project manager for Cable Mills, said the project architect Finegold Alexander and Associates is the lead architect on the Mohawk Theater restoration in North Adams, and U.W. Marx, Cable Mills builder, has worked on such notable renovation projects as the Franklin D. Roosevelt Presidential Library, the National Museum of Racing and Hall of Fame in Saratoga Springs, N.Y., and the Cancer Center at St. Peter's Hospital in Albany, N.Y.

The two Mitchell Properties projects toured by the team in Boston were the Apartments at Coolidge and the 700 Harrison Avenue Condominiums. The Coolidge School is a historic 1920s building in Watertown, just outside of Cambridge. Mitchell Properties completed the conversion into 38 apartments for residents age 55 and older this spring. Open just five weeks, the property is already more than 75 percent occupied.

The 700 Harrison involved the new construction of a six-story, $40 million mixed-use project including 84 condominium units, ground-floor retail, and a new community garden in Boston's South End neighborhood. What was once an unpaved parking lot has now become a lively city block bustling with activity.

Photos by Joyce Harsch Above, an interior shot of 700 Avenue, seen at right.

"The quality of the construction materials, appliances, fixtures, flooring and windows were outstanding," Kevin White, director of Cable Mills sales at Harsch Associates, said. "Every owner that we met in the hallways and atriums were very vocal about their satisfaction and quick to praise the benefits of condo living."

Photography of both projects can be seen at www.cablemills.com. In addition, the Cable Mills team is working on a video to highlight other projects completed by the builder, architect and developer.

"Many potential buyers begin their new home search online and we have found that providing video is an excellent way for people to see the quality of what they are buying quickly and easily," said Joyce Harsch, marketing director for Harsch Associates who is working on a video. "This team has a vast portfolio of some tremendous projects, and we want to show prospective buyers the quality of design and construction the team will bring to Cable Mills."

Paul Harsch said his team has been hard at work "getting ready for some of the biggest weekends in Williamstown.

"Whether it is the Clark Summer Gala, the Williamstown Theatre Festival, or Williams graduation and alumni weekend, Cable Mills, where 'Berkshire Living Meets Urban Style,' is going to be featured prominently all summerlong so that everyone knows that now is the time to buy at Cable Mills."

Those interested in viewing the floor plans and pricing for Cable Mills, should contact White at 413-458-5000 or Kevin@cablemills.com.